AI: HOW SOON IS NOW?

One of the questions I get asked is: should I start using AI now, or, since everything changes so quickly, is it better to wait a little longer?

The answer is simple: there is no "soon." Those who don't start now will never start. An exaggeration? Perhaps, but the difference with what's happening with AI now is that it's not a promise. It's not Metaverse, it's not Second Life, and it's not Video Laser, to mention technologies that promised a lot and ended before they even began.

AI has concrete, real, useful, cheap, and efficient deliverables right now. Those who realized this early on are already riding big waves and discovering uses that were unthinkable for most. In fact, many small companies have adopted AI and are doing things that many large companies don't even dream of.

Here are some things you can do now with AI:

Capture leads

Manage leads

Communicate with your customers

Analyze your sales history with insights you never imagined

Produce presentations and reports in seconds

Develop web and native applications

Conduct market research and in-depth studies

Automate tasks

Create a corporate radio station without paying royalties

Create and produce videos

Create and produce content outlines

But this is just the tip of the iceberg. What's behind it is what changes things.

Let's take Apple as an example: after pioneering Siri in 2012, it took so long to understand AI that it will have to resort to Google to deliver decent results. Or the example of Porto Seguro, which was one of the first to automate customer service and stopped at chatbots: try talking to the company and see how many turns you take without getting what you want.

AI is not the same thing as an algorithm, nor is it something to be deciphered: it does what you need simply and quickly. As long as you know how to use it. And you can't learn that from a distance or just by taking a course: you need to get your hands on the inner workings of the machine to understand how it behaves.

Theory still can't explain what practice is capable of achieving. And it's not difficult to begin to understand the scope of the business called AI. It's easier to understand by using it than by reading news about it.

AI is capable of changing everything, absolutely everything, that we do, from manual labor to production lines, from autonomous driving to exoskeletons, from sending messages to recruitment processes. You can become a musician without knowing how to play any instrument, and you can speak several languages ​​just by knowing Portuguese.

If you dreamed of superpowers, your dream has come true. Now, if you're afraid of flying or don't want the responsibility that comes with them, you can just watch everything from a distance. Just watch, without participating.

Of course, some skills will remain human, but until we are sure what is chaff and what is wheat, much of the good harvest will go to waste.