TO BE TEMSO OR NOT TO BE

No, I didn't misspell the title. It's TEMSO, with an M, because it's an AI tool.

I don't usually promote tools because they all have their ups and downs, and most haven't become established. I really like Abacus.ai, which is the one I use most for developing applications, because of its accuracy rate, interface, the ability to do complete planning before developing, saving precious credits, and its additional features, such as data set control, triggers, the ability to train the tool, develop bots, etc.

I also like Rocket.new, which was the first one I used for applications, but it makes a lot of mistakes and consumes a lot of credits. However, it's very honest in returning credits consumed by its errors (I've already received more than 10 million credits back), and the final result is also very good.

Going back to the title, today I'm truly in love with Temso.ai. If you don't know it, give it a try. There's a free test drive, and no, I'm not sponsored by any of them (if you want, just offer me a proposal). I'm in love with the quality, speed, and accuracy of the responses. What does it do? Sit down, it's worth knowing…

When you manage a brand that has 20 years of Google ads, you think you've got it all figured out in the world of AI. After all, any tool that does any internet search will find your brand. And it will have enough historical content and references, including customer reviews. And if you develop a lot of things in more than one AI model, like ChatGPT, Co-Pilot, Gemini, Claude, LLama, etc., even better. Right? Wrong!

Each segment has its specific reference sources and its logic for evaluating the brand, finding citations, and recommending. It's not a task that can be done manually, much less with traditional tools. That's where Temso.ai comes in. She evaluates your brand, assesses the number of citations and reactions, sources, competition, brand sentiment, visibility by AI model, personas, suggests prompts, writes texts, generates reports—all very simply—and much more. She even provides citation sources, cited competitors, and the date of the last visit. Everything you want to know is there.

But the best part isn't even that: based on her suggestions, we created a series of actions, some internal, others external, even evaluating the effort involved. In two weeks, we only managed to implement the internal measures, and even then, we multiplied our Share of Voice by almost 10 times, Visibility by 5 times, and went from being cited by only one AI model to being cited by all.

We improved brand sentiment (which was predominantly neutral) to predominantly positive. And the best part: one of the suggestions was to revive the blog, which had been almost dead for years (it had a birth defect). We created a new one and, with the help of the texts generated by the tool, we built this blog from scratch in just 10 days with almost 30 posts.

AI tools promise quick results and they should deliver. This one reminded me of my first experiences with Leadster (also very effective and fast), but I think it went further. I expected an improvement, but not so great in such a short time.

The challenge now is to maintain growth until we become what we are in the markets we operate in, that is, leaders. Now, with Temso, things have become less tense. I couldn't resist the joke.