Apps with AI
I created this page to showcase some AI applications I'm working on. Each uses a different tool or set of tools, and each has a business purpose. The goal is to showcase some of my knowledge on the subject.
Return on Investment is Math not Chemistry
I've seen a lot of people talk about calculating return on investment in digital marketing as if it were either 100% certain or very complex. It's neither. It's 100% calculable and mathematical, but it's neither certain nor complex. Or, to paraphrase Fernando Pessoa, investing is necessary, but the return isn't.
So, take advantage and use the calculator below to simplify your investments. If you'd like to send me feedback, I'd appreciate it.
Increasingly more passwords and less memory
Remember when passwords were rare? Gone are the days. Today, every user has at least 10 passwords to manage and there's no easy way to do it. I use Apple's Safari, which makes the process easier, but I don't access everything through the browser. Every time I need a website I've accessed on another device, it gets complicated.
With this in mind, I created an AI with a very simple app to store passwords on your phone with all the security, ease, and functionality you need.
Download the app on your phone, click Share, Add to Home Screen, and make your life easier.
AI doesn't replace humans, but it makes their work much more productive and effective.
AI's role must be to enhance human work, and in a distance learning school, this means making life easier for both the support team and the students themselves.
Incredibly, most students, even in distance learning, have no idea how to complete their courses, especially when there are no live classes or instructors.
With this in mind, I developed an app that welcomes new students and creates a customized study plan tailored to their daily routine.
It's only possible to be simple when you understand what you need.
Finding distance learning student management software is easy. The hard part is finding one that's simple to use and truly meets your relationship needs. I learned many years ago that scope in technology projects is the key between success and failure.
Distance learning student relationships need to be based on the student's stage of study, offering differentiated treatment, and that's what the app does. It's still an intermediate version and works with fictitious data.
A criatividade aumenta com a otimização do tempo
Por conta de ter trabalhado em marketing a minha vida toda e ter tido agência durante boa parte dela me ajudou a perceber como prazos apertados podem ficar ainda mais impossíveis com processos confusos.
Ou seja, em geral, não é o prazo curto o vilão, mas o uso improdutivo desse tempo disponível, tornando tudo mais caótico, estressante e apertado. E não é um sistema que prevê até resultado de futebol que resolve: é organização e método. Mais uma vez, quando se conhece o processo é mais fácil otimizá-lo.
Students and clients want you to be available to them.
One of the biggest challenges in serving any type of client, and students are just one type, is understanding what they need because, most of the time, they don't know how to define it themselves.
Using AI to try to predict a student's needs or to automate a complex process are the worst uses of intelligence, because you start to expect artificial intelligence to be limited to a dumb process—in other words, you expect AI to be magical.
